Tempur Sealy

Summary: Tempur Sealy aimed to broaden their presence in the national B2B market catering to hoteliers. I spearheaded a team of copywriters and junior art directors, working closely with an associate creative director, to develop a targeted campaign that personalized messaging directed at hoteliers according to their geographic location. Through the strategic utilization of social, digital, and print media channels, we successfully supported Tempur Sealy in enhancing their presence within a critical market segment.

Results: Improved company sales with hoteliers through an innovative regional personalization strategy, leading to enhanced B2B engagement.

Role: Art Direction

Email, Banner & Social Ads for City Locale

Email, Banner & Social Ads for Coastal Locale

Email, Banner & Social Ads for National Park Locale

Email, Social Ad & Print Mailer for All Audiences

Concepts