Caterpillar

Summary: With launching Caterpillar’s brand new internal agency, Iron Works, I was brought onto the team to develop marketing materials for Cat clients. I proactively engaged with account managers and executive clients to understand their creative requirements and proposed innovative ideas to meet their needs. Although I collaborated with clients when necessary, I primarily worked independently creative-wise within the team on assigned projects. My responsibilities included creating content for multiple platforms like print, trade shows, digital, social media, illustrations and internal templates. I also made enhancements to the internal creative process system by introducing tools like file organization templates, team structure recommendations, and project management systems.

Results: Increased savings within the organization by providing a large variety of in-house creative outlets and skills. Myself and my team were able to include industry expertise in our creative problem solving solutions as we had insight in Caterpillar’s strategic market.

Role: Digital and Brand Design

Mining Illustrations

Digital Brochure

Digital Banners

Display Unit for Dealers